Aaaaaaaand now I lost track of my rage. Crap. I'll be back later tonight when the Rant is renewed.
Wednesday, February 17, 2010
Friggin Ads!
Hey! Pop quiz: when you have a product that is inferior in quality or more expensive, how do you convince the public to buy your product that they would otherwise never buy? With advertising! Yes, this benificial boon to the world has been duping the gullible public for nigh on 40 years now!
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I have always wondered who actually buys things because of advertisements. I know that I have never bought something because of a commercial or ad space on a billboard. I usually factor in the user reviews or consumer reports, plus any warranties available before buying anything. However,I will say that if you actually have a good product that is not a rip-off, advertising is that way to go because I can't go research your product and potentially buy it unless I know it exists.
ReplyDeleteA good marketing strategy is to have a particular market cornered then come out with something new and gradually phase out the older product. Like VHS or cassete tapes!
Personally, I plan on coming up with an original and completely useless product like the pet rock or Chia-Pet. I will market this product heavily to children for a few years then abruptly stop selling it. Then I will wait in my secret lair for a generation, than BAM! Pet-Chia-Rocks are BACK! Then all the parents who had the Pet-Chia-Rocks as kids will buy another stupid Pet-Chia-Rock because they are nostalgic and forgot what a cheap piece of junk it was. Once I have sold a fair amount, I will again return to my now opulent dungeon lair for another generation or two. Then I will start slowly marketing my amassed stockpile of original, unopened Pet-Chia-Rocks on Ebay as by now they will be collectors Items and the same idiots who bought them the other two times will buy them again for $5000 apiece because they will someday be worth a fortune (they think). I will go down in history as the man who duped the same generation not once, not twice, but THREE times with the same product (which I now invision as a brick with googly eyes and furrows scratched into it so you can put the seeds on it). Their grand-children will be left with a useless legacy worth absolutely nothing. By this time I have amassed a fortune so grand that I can have my Cyborg body built so I can live on to repeat this cycle over and over again. BWAHAHAHAHAHA!